Cross Country
Kumar, Emma
Emma Kumar
- Title:
- Associate Director of Athletics / Director of Athletic Development / Senior Woman Administrator
(Sports Supervision: Cross Country / Track & Field)
- Email:
- emma.kumar@bsu.edu
- Phone:
- 765-285-4988
- Alma Mater:
- St. Olaf College
Emma Kumar serves as the Senior Associate Athletics Director for Revenue Generation with Ball State University Athletics, where she leads strategy and execution across marketing, ticketing, sponsorships, and select fundraising initiatives.
Kumar serves as the Senior Woman Administrator and sits on the Director of Athletics executive staff.
Since joining Ball State in 2021, Emma’s role focused on laying a strong fundraising foundation, working across campus and with coaches and staff to generate $17M+ in philanthropic support and establish major gift pipelines for flagship initiatives, including the $8M Championship Performance Center and $8M Baseball/Softball Project. Her efforts contributed to Ball State achieving its most successful fundraising years ever in FY22, FY23, and FY24.
Emma’s current role emphasizes revenue generation and external strategy. She oversees the Marketing, Ticketing, and Multimedia Rights (MMR) teams, aligning strategies across key revenue-driving areas to deliver cohesive growth.
Before joining Ball State, Emma advanced fundraising efforts at Tulane University Athletics, where she developed and executed major gift fundraising strategies, expanded donor bases, and drove significant growth through targeted campaigns. Her career began with fundraising roles at Athletes Committed to Educating Students (ACES) and the University of Minnesota's Golden Gopher Fund.
She earned her Bachelor’s degree in Exercise Science & Biomedical Studies from St. Olaf College where she competed collegiately in soccer and track & field.
Kumar serves as the Senior Woman Administrator and sits on the Director of Athletics executive staff.
Since joining Ball State in 2021, Emma’s role focused on laying a strong fundraising foundation, working across campus and with coaches and staff to generate $17M+ in philanthropic support and establish major gift pipelines for flagship initiatives, including the $8M Championship Performance Center and $8M Baseball/Softball Project. Her efforts contributed to Ball State achieving its most successful fundraising years ever in FY22, FY23, and FY24.
Emma’s current role emphasizes revenue generation and external strategy. She oversees the Marketing, Ticketing, and Multimedia Rights (MMR) teams, aligning strategies across key revenue-driving areas to deliver cohesive growth.
Before joining Ball State, Emma advanced fundraising efforts at Tulane University Athletics, where she developed and executed major gift fundraising strategies, expanded donor bases, and drove significant growth through targeted campaigns. Her career began with fundraising roles at Athletes Committed to Educating Students (ACES) and the University of Minnesota's Golden Gopher Fund.
She earned her Bachelor’s degree in Exercise Science & Biomedical Studies from St. Olaf College where she competed collegiately in soccer and track & field.
Ball State Director of Athletics Jeff Mitchell discusses the NCAA vs. House Settlement
Tuesday, July 01
Director of Athletics Jeff Mitchell discusses NCAA vs. House Settlement & Bill Richards Thank You
Friday, June 27
Heart of the Cardinal Podcast // Kenli Nettles Track and Field Journey
Sunday, June 08
Heart of the Cardinal Podcast // Guest: Track & Field's Kenli Nettles
Sunday, June 08
