Ball State Partners with Influxer for Co-Branded Merchandise
September 12, 2024 | Baseball, Field Hockey, Football, Men's Basketball, Men's Golf, Men's Swimming and Diving, Men's Tennis, Men's Volleyball, Softball, Women's Basketball, Women's Golf, Women's Swimming and Diving, Women's Tennis, Women's Volleyball, Cross Country, Gymnastics, Soccer, Track & Field
MUNCIE, Ind. – Ball State University has announced a partnership with Influxer, providing Cardinals' student-athletes the opportunity to monetize their name, image and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.
Each Ball State's 450 student-athletes, from every team, will have the opportunity to create his or her own webpage that showcases their personalized gear available for purchase.
"Influxer is excited about this partnership with the Cardinals to bring a great NIL opportunity that benefits everyone, said Influxer Vice President Keith Miller. "Jeff Mitchell, Ryne Hillenberg and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
"We encourage our student-athletes to engage in legitimate opportunities when it comes to benefitting from their name, image, and likeness," said Director of Athletics Jeff Mitchell. "Influxer presents student-athletes with an easy and exciting platform to capitalize on NIL in an expanding marketplace."
In addition to its online store, the Influxer team oversees all fulfillment and customer service, while collaborating with Ball State and its student-athletes on creative elements and marketing.
Cardinals fans can click here to purchase co-branded apparel.
The partnership with Influxer is the latest effort by Ball State to support its student-athletes in the NIL space. Ball State student-athletes have a number of ways they're getting involved in the NIL space including Influxer, OpenDorse, AthletesThread and Fanatics.
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Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.
Each Ball State's 450 student-athletes, from every team, will have the opportunity to create his or her own webpage that showcases their personalized gear available for purchase.
"Influxer is excited about this partnership with the Cardinals to bring a great NIL opportunity that benefits everyone, said Influxer Vice President Keith Miller. "Jeff Mitchell, Ryne Hillenberg and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
"We encourage our student-athletes to engage in legitimate opportunities when it comes to benefitting from their name, image, and likeness," said Director of Athletics Jeff Mitchell. "Influxer presents student-athletes with an easy and exciting platform to capitalize on NIL in an expanding marketplace."
In addition to its online store, the Influxer team oversees all fulfillment and customer service, while collaborating with Ball State and its student-athletes on creative elements and marketing.
Cardinals fans can click here to purchase co-branded apparel.
The partnership with Influxer is the latest effort by Ball State to support its student-athletes in the NIL space. Ball State student-athletes have a number of ways they're getting involved in the NIL space including Influxer, OpenDorse, AthletesThread and Fanatics.
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