Mick Tidrow - Director of Broadcasting & Digital Brand Strategy - Staff Directory

Staff Directory

Mick Tidrow

Title:
Director of Broadcasting & Digital Brand Strategy
Email:
Phone:
765.285.8242

The "Voice of the Cardinals" since 2022, Mick Tidrow expanded his duties with Ball State Athletics to include director of broadcasting and digital brand strategy in Summer 2023. His position operates jointly between Ball State Athletics and Learfield/Ball State Sports Properties.

In his role, Tidrow serves as the radio play-by-play voice for all Ball State football and men's basketball games, in addition to calling most ESPN+ broadcasts, hosting coaches shows, podcasts and providing regular appearances in social media packages. As director of digital brand strategy, he oversees content and branding among Ball State's social media platforms.

A two-time graduate of Ball State, Tidrow returned to Muncie after serving as a television play-by-play broadcaster for Stadium and BEK Sports Network in North Dakota for two years.

Tidrow becomes just the third person in his role in nearly 70 years, following in the footsteps of Morry Mannies (1956-2012) and Joel Godett (2012-22).

Tidrow called Ball State women's basketball and baseball games, in addition to working the sidelines for football, from 2018-20 for Learfield. During that same time frame, he was a broadcaster for ESPN+ for various games around the Mid-American Conference, including basketball and football games, among others.

A native of Petersboro, Utah, he also gained experience while directing broadcasting efforts for the Missoula Osprey (2018) and the Wisconsin Rapids Rafters (2017). In both stops, Tidrow served as the social media coordinator, helping grow the followings of each fan base.

He attended Ball State from 2014-20 while working towards a degree in digital sports production and broadcasting through the Sports Link program, the nation's first academic track in sports media production. He continued his studies in the program for two additional years while earning a master's degree in digital storytelling.

Tidrow's first Ball State game on the airwaves was football's 2022 season opener at Tennessee, Sept. 1. He enters his second year as the school's play-by-play voice in 2023-24.