Team Ball State partners are the most high profile, cornerstone partners of Ball State Athletics. These partners are co-branded with Ball State University through a comprehensive marketing and advertising program which includes, but is not limited to:
- Category Exclusivity within Athletics venues, media and events
- "Official" corporate partner status of Ball State Athletics and branding as a member of Team Ball State Corporate Partner Program throughout Ball State Athletics
- Promotional Rights (logo/marks, consumer promotions, business to business applications, etc.)
- Advertising on Ball State Athletics produced promotional pieces distributed to fans and within the Ball State Athletics distribution footprint"
Ball State Sports Properties is a locally based team committed to extending the affinity of the Cardinals' brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base.
As the university's exclusive athletics multimedia rights holder under Learfield IMG College, this team manages all aspects of the rights relationship providing corporate partners numerous opportunities in which to bolster their own brand through such assets as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; as well as digital engagement and visibility via the official athletics website.
