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Ball State Sports Link
Photo by: Ball State Athletics
Ball State Sports Link: Golf Tweets For A Cause
The Ball State Men's golf team began a social media campaign to gain 1,000 followers on Twitter. The quest for 1,000 brought social awareness to Twitter when Coach Mike Fleck pledged $1 to cancer research for every Twitter follower.

The story can also be seen during the January edition of Be A Fan show which airs locally in Muncie on WIPB-TV, across the state on Comcast Indiana 81 and nationally on Fox College Sports.

Produced by Zach Hughes and Andrew Bultemeier. 

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About Ball State Sports Link: During the semester, students will produce a broad range of media from live remote productions, live-to-tape events, television programs (WIPB-TV, Comcast Indiana, ESPN Networks, Fox Sports Net, Cardinal Vision 57), student-athlete features and webcasts.   Other facets of the immersion program include radio, newspapers, podcasts and the use of mobile technology and interactivity via the web.

To maintain a focus on cross-platform promotion, students repackage the feature stories they create for local use at Ball State and send them to local news stations and outlets in the hometown of the featured player—on any platform the station may require.

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