Ball State's athletic department has announced the hiring of Mark Serrao as assistant director of ticketing and premium seating. He will work under the direction of director of ticket operations Rob Richards, and replaces Adam Tschuor, who left for a similar position at the University of Dayton.
In addition, Ball State earlier announced an agreement with Playbook Management International College to assist with its outbound ticket sales efforts. PMI and Ball State have hired Jason Taylor as senior manager of ticket sales and fan development and Jamie Levitt as manager of ticket sales and fan development.
Serrao, a 2009 graduate of Ball State, has worked for the Chicago Rush Arena Football League Team since 2010. He spent the last six months as manager of ticket operations/account executive and also worked as a sales representative for the team.
Ball State also named Jordan Baker, a 2012 graduate of Indiana Wesleyan, as the graduate assistant in the ticket office.
Taylor, a 2009 graduate of Seton Hall, spent the 2011-12 season as an outside sales media consultant for SuperMedia. In 2010-11, he was an account executive for IMG College in the Temple athletics department. In 2009-10, Taylor was a sales representative for the Camden Riversharks and the New Jersey Nets. Taylor began his career as a seasonal sales merchandiser for Philadelphia Coca-Cola.
Levitt graduated from Rhode Island in December of 2010. Since January of 2011, Levitt has worked as a consultant for LisaTener.com plus worked for Mission: Allergy as a service representative. In 2010-11, he worked as the director of social media and communication for the Institute for International Sport.
PMI College is the business unit within PMI partnering with Colleges and Universities to maximize ticket sales revenue. PMI is uniquely positioned to help collegiate sports properties maximize ticket sales revenue. PMI is committed to remaining as flexible as possible in order to find creative proactive sales solutions to work within budget constraints or commission and bonus restrictions within the University landscape.