MUNCIE, Ind. – Ball State has announced the hiring of two individuals and additional staff changes in its athletics department.
Roger Jones has been named the new manager of ticket sales and fan development, while Shawn Sullivan has been named the new director of marketing and promotions.
Sullivan will move into the role most recently held by Chris Ulm, who will move back to corporate sales and work with Play-by-Play Sports. The group will handle the Cardinals’ corporate partner program as well as manage the broadcasting services for Ball State.
In addition, Pat Quinn’s title has been changed to deputy director of athletics for internal affairs, and Karin Lee’s title is now senior associate athletics director/senior woman administrator. Brian Hardin’s title will now be deputy director of athletics for external affairs.
Sullivan has nine years of marketing and communications experience on campuses in major markets, including from 2011-13 as the director of sales and marketing at Northwestern. For the Wildcats, Sullivan served as the marketing contact for the men’s basketball program and was a consultant to football and the remaining 17 intercollegiate athletic teams. He produced two record-setting men’s basketball marketing plans centered around “Chicago’s Big Ten Team.” Sullivan has served as an adjunct professor at Roosevelt University in Chicago, and from 2005-11 he worked in a variety of roles at Illinois-Chicago. He spent his final five years at UIC as assistant athletics director, leading the marketing, ticket and licensing departments.
Jones comes to Ball State after spending 2013-14 as the assistant director of marketing and ticket sales at Ohio University. He facilitated the management, marketing, sales, promotion and execution of the Ohio ticket sales team while overseeing and developing sales leads and social media strategies for the Bobcats. Prior to that, Jones was an intern for IMG, a global sports, media and fashion business. He interned for IMG in 2012-13 for the Ohio and Marshall University properties. In 2011-12, Jones was a marketing associate in the Ohio marketing department plus interned in the Bobcats’ ticket office. Jones is a 2012 graduate of Ohio and will work with the Ball State property for Playbook Management International, which was contracted by the university to assist with its ticket sales efforts.
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