The Ball State athletics department and Ball State Dance Marathon have partnered to create Project 10,000, an initiative planned for the Wed., Nov. 6, home football game vs. Central Michigan.
If 10,000 Ball State students attend the Ball State vs. Central Michigan football game at 8 p.m., at Scheumann Stadium, Ball State Dance Marathon will receive a $10,000 gift for its fundraising efforts that benefit Riley Children’s Hospital.
The football game, set to broadcast nationally on ESPN2, will provide Dance Marathon a great opportunity to share its mission with thousands of people in attendance and potentially millions of people watching on television.
The first-of-its-kind promotion awards Dance Marathon with $1 for every student more than 5,000 and less than 10,000 that attends the game. Once the student attendance hits 10,000, the gift to Dance Marathon automatically becomes $10,000.
Ball State Dance Marathon is a student-run organization dedicated to raising money and awareness for Riley Hospital for Children. The year-long fundraising campaign culminates with a 12-hour marathon where participants pledge to stand for the entire 12 hours. This year’s marathon is set for Feb. 22, 2014, from 2 a.m. to 2 p.m. in the Field Sports Building on Ball State’s campus.